Augmented reality (AR) is a live, copy, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.
Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with virtual one. AR appears in direct view of an existing environment and adds sounds, videos, graphics to it.
Augmentation is conventionally in real-time with environmental elements, such as sports scores on TV during a match. Thanks to the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world can become interactive and digitally touchable. Artificial information about the environment and its objects is overlaid in the real world.
Transport your public to an infinite world, thanks to the Virtual reality glasses. It allows the user to visit 360 degrees virtual scene. Fully customizable, the Virtual reality can make the people travel into a selected path or it can be an open world, where the public will move as they want. Augmented reality (AR) is the combination of computer-generated graphics with the real world, through the built-in camera. Perfect for children’s books, marketing ads, and more. Mobiiworld’s rich experience with 3D animation makes the development of all AR ideas progress seamlessly. Data points, illustrations, and even complete 3D models can be provided by clients or created in-house. This technology allows you to bridge the offline and traditional world with the world of virtual reality. This technology essentially superimposes a computer-generated image on a user’s view of the real world. It allows the consumer to interact with the with the virtual world the window can be anything from a smart device like an iPhone, iPad to an Oculus rift. The technology has exploded onto the scene of Marketing, Advertising and Gaming with the advent of smart mobile devices with integrated cameras and the new Google and Microsoft Glasses. So what can we do with AR? Imagine holding your phone over the sports page of the daily newspaper and seeing the goals from the football match, or looking down the street with Google glasses on and seeing which houses are available for rent or purchase. The opportunities are limitless. Other opportunities include gamification where you can hold a smart device over a logo/brand or business card and trigger a game or a video animation. Kairos have created our business cards to demonstrate our Augmented Reality services, make sure to ask one of our staff to demonstrate the technology!